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Wheelsology
European market by increasing their market share to 4.1 per cent (June 2012: 3.9 per cent). The Czech car maker delivered 464,600 cars worldwide in the first half of 2013 (January to June 2012: 493,000 units; -5.8 per cent). Sales in the first half of 2013 were primarily influenced by model changeovers and the start of production of the Skoda Octavia and Skoda Superb. The continuing weak situation on a number of European car markets had an impact on Skoda sales.
"Skoda successfully implemented the growth strategy in the first half of the year despite the challenging environment," said Skoda CEO Prof. Dr. h. c. Winfried Vahland. "Although our sales declined slightly in the first six months, primarily due to the start of production of the new Octavia as well as the very weak European markets, we delivered in June, for the first time in 2013, more vehicles than the same month in 2012. It is also the best June sales result ever," said Vahland. "In the second half of the year we expect a further increase in deliveries. However, the economic conditions, especially in the European markets continue to be a challenge," explains Vahland.
Skoda is to launch a total of eight new or revised models onto the market this year. Last week saw the launch of the new Skoda Octavia RS from the Octavia family and also the new Skoda Superb - saloon and Combi. In the second half of the year, the Czechs will be putting even more effort into their campaign.
In Western Europe Skoda delivered 35,700 vehicles in June - slightly up on the same period last year (June 2012: 35,600 deliveries; +0.4 per cent). Thus, the Czech car maker developed significantly better than the generally declining market. Skoda market shares in Western Europe grew to 3.2 per cent (June 2012: 3 per cent). Between January and June, Skoda achieved sales in Western Europe of 186,200, 4.7 per cent down on the first half of 2012 (195,400 units). In Germany - Skoda's second strongest market - the brand delivered 68,200 vehicles to customers by the end of June (January to June 2012: 70,600 units; -3.4 per cent), thereby giving Skoda the pole position as the strongest foreign brand. In the UK, sales grew in the first half of the year by 16.9 per cent. In Denmark, the Czechs almost doubled their sales between January and June.
In Eastern Europe, Skoda's sales dropped by 0.8 per cent to nearly 12.500 units in June (June 2012: 12,600). Skoda's market share grew at the same time to 4.5 per cent. In the first half of 2013, the manufacturer reached a total of 59,100 deliveries in Eastern Europe, 9.4 per cent down on the same period last year with 65,200 units. The strongest single market was once again Russia where 9,100 vehicles were delivered to Russian customers in June - 4.6 per cent down on June last year.
In Central Europe, Skoda delivered 11,500 vehicles in June (June 2012: 11,700; -1.6 per cent). The market share was nearly 19.1 per cent in June. In the first half of the year, the brand's Central European deliveries totalled 61,600 units (January to June 2012: 66,600; -7.6 per cent). In its home market, the Czech Republic, the brand's market share rose to 35 per cent in the first half of the year. Vehicle deliveries reached 28,300 (first half 2012: 30,700; -7.6 per cent).
In June Skoda deliveries significantly increased in China: 21,200 units in Skoda's strongest market means an increase of 5.2 per cent compared to June 2012. Between January and June Skoda sold 120,200 units in China and almost reached the same level as last year (January to June 2012: 120,700 deliveries, -0.4 per cent).
Posted in: Africa,Asia Pacific,Australia,China,Czech,Europe,Germany,Global Sales,June,North America,Octavia,Prof. Dr. h.c. Winfried Vahland,Sale Report,Skoda,South America,Superb
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