August 14, 2013

Yokohama sponsors Pebble Beach Concours d'Elegance 2013 for 9th consecutive year

For the ninth consecutive year, Yokohama Tire Corporation (YTC) is 'the official tire' of the Pebble Beach Concours d'Elegance in central California.

"The Pebble Beach Concours d'Elegance is a premier event and ideal place to promote our flagship Advan
brand," said Alan Holtschneider, Yokohama Senior Director, Marketing Communications. "People attending will have access to some of the most prestigious cars and motorcycles in the world and join Yokohama in celebrating this legendary automotive gathering. They can stop by our exhibit to see our new tires plus test their driving skills playing the new GT6. There will be nothing else like it at the Concours."

Besides the large display, Holtschneider said YTC's Pebble Beach Concours sponsorship agreement includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.


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