September 05, 2013

American Honda posts record August sales up 26.7 per cent

Setting a new August record, American Honda Motor Co., Inc. reported US sales of 166,432 units, a total increase of 26.7 per cent compared with a year ago (up 22.2 per cent based on the Daily Selling Rate). Year-to-date sales of 1,053,449 units represent
a year-over-year increase of 11 per cent. The Honda Division posted August 2013 sales of 149,381 units, an increase of 29.1 per cent compared with August 2012. Acura Division US August sales of 17,051 units were up 9 per cent compared with the prior year.

"With three of our core models topping 30,000 units and the Honda brand up more than 29 per cent, our August sales definitely didn't take a break for the holiday weekend," said John Mendel, Executive Vice-President of Sales at American Honda. "We're keeping our foot on the gasas we transition into the 2014 model year including the introduction an all-new Accord Hybrid in October."

"More luxury SUV shoppers are choosing the Acura brand than ever before," said Jeff Conrad, Vice-President and General Manager of Acura sales. "RDX is unstoppable after 16 straight monthly records, and the all-new MDX is already proving it's the one to beat, setting records in its first two full months of sales."


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