September 28, 2013

McLaren opens its fifth showroom in Germany at Meilenwerk Stuttgart

McLaren Automotive is actively continuing its plan of expanding its retailer network by opening the latest showroom in Germany. Just three weeks after the sports car manufacturer's 50th anniversary, the models of the British car maker shine at Meilenwerk Stuttgart.
The new showroom - the company's fifth in Germany - officially opened on September 26, 2013, further enhancing this German car metropolis with a very prominent marque.

This location could not reflect the McLaren brand more effectively: the exclusively designed showroom in the listed Böblingen airfield complex forms the ideal backdrop for the display of the entire range of high performance sports cars. Visitors can immediately immerse themselves in the fascinating and glorious racing history of this automotive manufacturer.

As with the McLaren retailer in Frankfurt, responsibility for the new Meilenwerk showroom rests with the Dorr Group. At the sharp end is Andrew Skey, from the UK, who has several years' experience within the Group. With his expertise, he'll be taking over the general management of McLaren Stuttgart. Rainer Dorr, owner of the Dorr Group, has been active in the automotive arena for over twenty years and heads a team of some ten specialists for the marque.


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