September 13, 2013

Tata Motors opens the high-tech showroom in Bangalore

Tata Motors opened its new look, stylish, tech-savvy, best-in-class showroom, for superior customer experience in Bangalore. The new showroom offers a contemporary-styled, single-point hub for 3-S (Sales, Service and Spare Parts) facility.

"India's global
and increasingly sophisticated consumer demands deserve a customer experience that offers comfort with technologically-driven features that enhance decision-making. As a part of our committed and rejuvenated customer focus, we are completely revamping the look-and-feel of our dealer network," said Ankush Arora, Senior Vice-President, Passenger Vehicles (commercial), Tata Motors.

This new-format showroom spans across 4,000 sq ft area with over 7,000 sq ft exterior frontage that now features a new identity signage as well. The new showroom comes with a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a cafe, state-of-the-art video walls, a revamped vibrant display area devoted for a range of accessories and lifestyle merchandise. The dealership will soon introduce a feature where customers can configure their cars real time using tablet PC's on the video walls.


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