October 10, 2013

Mercedes-Benz is the world's most valuable premium automobile brand

Mercedes-Benz remains the world's most valuable premium automobile brand in 2013. As in 2012, Mercedes-Benz ranks 11th among the 'Best Global Brands 2013' as identified by renowned US brand consultancy Interbrand, making it the most valuable European
brand.

The brand's value has risen by six per cent in comparison to 2012, to 31.904-billion dollars. This continues an unbroken upward trend which has been in evidence since 2009.

"We are proud and delighted that we have been able to repeat last year's success while also further raising the brand's absolute value," said Dr. Jens Thiemer, Director of Brand Communication, Mercedes-Benz Cars. "This shows that our 'Mercedes-Benz 2020' growth strategy and our 'Best Customer Experience' marketing strategy are not only taking sales to new heights but also enhancing our international renown and image."


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