8.11.13
Wheelsology
Three prototype products - the Brutus 750 (dubbed the 'SUV of motorcycles'), Classic E-Bike (an all-electric, bike with retro styling)
and the Carbon E-Bike (a premium electric bike inspired by F1 technology) - have been unveiled for launch throughout 2014 as part of the Group's strategy of growth through intelligent partnerships.
The two-wheeled division joins Caterham F1 Team, Caterham Racing (GP2), Caterham Technology & Innovation, Caterham Composites and the latest arm, Caterham Moto Racing Team, in the rapidly growing Caterham family.
Carrying Caterham's DNA of British heritage, performance and intuitive handling characteristics, the new products will also adhere to the brand's ethos of delivering 'accessible fun'.
Production of the three launch bikes - all priced affordably - will begin as early as Spring 2014, with the Brutus 750 the first to be built, followed by the two electric bikes later in the year.
The Caterham Bikes business strategy caters for the growing global demand for environmentally-friendly and multi-purposed, two-wheeled vehicles. Beginning with the European, North and South American markets, the Group's key growth market will be in Asia, reflecting the burgeoning demand for such vehicles across those territories.
"Our vision for Caterham Group has taken another step forward with the launch of Caterham Bikes. Expanding our interests into the two-wheeled market is another natural progression for us and is a good opportunity to showcase the breadth of knowledge, experience and creativity we have at our disposal across the Group, now in the two-wheeled world in addition to all of our other automotive, technology and innovation interests," said Tony Fernandes, Co-Chairman of Caterham Group.
"Taking Caterham into the motorcycle business has been a key objective since day one of Caterham Group. We are establishing ourselves in markets where we can bring new thinking, innovative concepts and products that will be game-changers; Caterham Bikes does exactly that. Having launched our Moto2 team recently at the Malaysian Grand Prix, the launch of Caterham Bikes takes us from the track to the road - we have partnered with industry experts and we have long-terms plans for the business that are ambitious but achievable, the perfect mix for success.," added Dato' Kamarudin Meranun, Co-Chairman of Caterham Group.
Find more pictures:
https://www.facebook.com/photo.php?fbid=458269174282075&set=a.458269154282077.1073741841.152316364877359&type=3&theater
Posted in: Asia Pacific,Bike,Brutus 750,Caterham,Dato' Kamarudin Meranun,EICMA Motorcycle Show 2013,Europe,Milan,Motorcycle,North America,Shows/Expo,South America,Super/Sports Bike,Tony Fernandes,Two-Wheeler
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