December 20, 2013

Toyota appoints new communications leadership in North America

Toyota recently announced executive appointments within the North American corporate communications group, another major step in building a more unified and integrated function.

"Toyota is fortunate to have such talented leadership on our communications team,"
said Julie Hamp, Group Vice-President and Chief Communications Officer for Toyota North America. "The extensive wealth of knowledge that exists in this group is critical to our success as we focus on listening to and engaging with our customers in North America."

Mike Goss was promoted to Vice-President of External Affairs and Communications for Toyota Motor Engineering and Manufacturing North America (TEMA). In this new role, Goss will also oversee 10 component and assembly manufacturing sites and the Toyota Technical Center in Ann Arbor, Mich., which has responsibility for research and development, design and engineering. His responsibilities include messaging, media relations, speechwriting and executive support; issues management; community and local government relations; and philanthropy and visitor's centers.

Steve Curtis was promoted to the newly created position of Vice-President of Corporate Communications for North America. Curtis is responsible for executive services and internal communications; marketing communications; digital and social media channels and content; media relations; investor and stakeholder relations; and policy communications. He oversees teams based in California, New York and Washington, D.C.

In alignment with Total Toyota, Patricia Pineda has been named Vice-President of Hispanic Business Strategy for North America. Pineda brings vast experience to her new role having most recently served as the head of the Toyota U.S.A. Foundation.

Jim Colon, Vice-President of Product Communications for Toyota Motor Sales, USA, Inc. has been named Vice-President of African American business strategy for North America. With extensive experience in sales and in the field, Colon brings a unique perspective at the grassroots level to connect the African American community with Toyota's dealer network.


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