January 27, 2014

BMW Motorrad USA welcomes BMW Motorcycles of New Orleans to dealer network

BMW Motorrad USA has further expanded its brand in the Gulf Coast with the addition of BMW Motorcycles of New Orleans. The new BMW motorcycle dealership, located at 1440 Westbank Expressway, Harvey, LA, (home of Halls Motorsports NOLA) offers a complete
line of BMW motorcycles, parts, accessories, apparel and service capabilities in a newly acquired and renovated retail facility.

"After 40 years in the motorsports business, we are delighted to have the opportunity to represent BMW," said Owner Trent Hall. "BMW's expanded lineup and attractive financing programs will  allow us to expose more riders to the BMW brand, and put  customers on a range of bikes that are not only outstanding in safety and performance, but also a great value."

The New Orleans dealership is the culmination of the Hall Family's investment and long-time dedication to serving the motorcycling community in the Gulf Coast area. It is the fourth dealership in the family-owned business, which began when Hall's father and grandfather founded Hall's Motorsports in 1971.

"We believe the key to our success is our family atmosphere and our love for motorcycles, four wheelers, personal watercraft, and utility vehicles," added Hall, a Former Navy Fighter Pilot and Southwest Airlines Pilot. "It is this passion that drives us to be the best in the industry, providing the best products with the most knowledgeable staff."

"The Hall's legacy of serving the motorcycling community is compatible with BMW's, and when the opportunity to expand our brand in New Orleans with a well-respected established dealership presented itself, we seized the opportunity," said Lou Provato, Dealer Development Manager, BMW Motorrad USA.  "Trent and his team are passionate about motorcycling and bring a tremendous amount of riding experience and knowledge to motorcycle enthusiasts in their region. We are proud to have them represent the BMW Motorrad brand."


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