January 16, 2014

Sahara Force India signs multi-year partnership with Roshfrans

Sahara Force India announced an exciting multi-year partnership with Roshfrans, the lubricant oils specialists from Mexico.

The agreement will see prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well
as on the drivers' suits, helmets and team clothing.
 
"I'm delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead. As a global organisation, Roshfrans is ideally placed to take advantage of Formula One's unparalleled reach to demonstrate its technical excellence and increase brand awareness," said Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India.

Ing. Sergio Platonoff Castillo, CEO of Roshfrans added, "It's a pleasure for Roshfrans to begin a partnership with Sahara Force India - an up-and-coming team with big ambitions. We have been very impressed with the commitment of everybody in the team and, with such an exciting driver line-up, we believe the stage is set for a successful season. It's an extremely proud moment for Roshfrans to be involved in the world of Formula One and we look forward to following the team's progress this season."


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