January 14, 2014

Volvo Cars reveals versatile interior for the Concept XC Coupe

The 2014 North American International Auto Show in Detroit hosts the world premiere of Volvo Car Group's (Volvo Cars) new Concept XC Coupe - the second of three concept cars that showcase the company's future design direction. The interior of the car is displayed
on the stand in the form of a 1:1 scale hanging sculpture, making all the details and functionality of the versatile interior visible to all visitors to the stand.

"Enjoying a car with great power and capabilities, at the same time as you are safe and protected, gives a great feeling of joy and freedom," said Thomas Ingenlath, Senior Vice-President Design at Volvo Cars.

The Concept XC Coupe is also presented alongside a separate interior sculpture.

"We wanted to create a piece of art which also highlighted the conceptual and innovative stowage area. And to be able to show it to all stand attendees, rather than just those getting close to the car,  we created the sculpture in satin white and dark glass that covers the stowage area and extreme skiing equipment. A true piece of art placed in a world of functional design," said Robin Page, Director Interior Design at Volvo Cars.

"The colour scheme and modern design language illustrates our connection and influence from modern design products for outdoor activities as being produced by companies such as POC, based in Sweden," said added Thomas. "The part I am most proud of is creating something so unique and fresh in an industry that mostly works to quiet traditional ways of showing new products. To me this is a true piece of art."


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