March 24, 2014

KMA renews contract with LPGA star and brand ambassador Michelle Wie

Kia Motors America (KMA), the Official Automotive Partner of the Ladies Professional Golf Association (LPGA), announced the renewal of its successful partnership with Michelle Wie, an official Kia brand ambassador since 2010 and one of the LPGA's most popular players.
Through a multi-year partnership, Wie will continue to serve as a global spokesperson for the Kia brand and appear in advertising, marketing and promotions complementing Kia's partnership with the LPGA. Wie and a full field of LPGA stars will compete at the fifth annual Kia Classic Tournament, which tees off on March 27, 2014 at Aviara Golf Course in Carlsbad, Calif., and will showcase the all-new 2015 K9001, the Official Vehicle of the LPGA.

"Michelle has talent and a youthful and dynamic style that embodies the drive for excellence and competitive spirit of the LPGA and its players, and she has helped raise the profile of our brand by attracting youthful customers and golf fans across the country to Kia," said Tim Chaney, Vice-President, Marketing Communications, KMA. "Through this highly visible strategic partnership, we look forward to watching Michelle excel on tour and showcase the shared values of Kia and the LPGA to a growing audience of enthusiasts."


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