June 27, 2014

An educational game to raise children's awareness of road safety

The 'Safety and Mobility for All' program has been expanded this year with a new educational section - a serious game for children ages seven to twelve years. It is designed to be played at home with the family as well as in the classroom or in extra-curricular activities
as part of educational programs on the themes of road safety and environmental protection.

Lea and Jules, the two characters who participate in the big transport contest organized by their school, have three assignments. They must organize:
> Daily trips, such as those between home and school
> Occasional trips in small groups, to go the country, for example
> Special trips in a larger group, like a class trip at the end of the school year

Through role-playing exercises, children learn to travel about safely and get an introduction to the driving code (recognizing the shapes and colors of signs, understanding lanes and the direction of traffic, taking into account weather conditions, etc.).

With 'Safety and Mobility for All' players must rely on their capacity for observation, their critical faculties, and their team spirit. They also discover various aspects of sustainable mobility such as the use of soft transport, car-pooling, electric vehicles, renewable energies, and recycling of materials.

"Our expanding population, increasing urbanization and steadily growing automobile fleet contribute to a situation where the number of people injured and killed on the world's roads continues to be much too high. Seventy per cent of the 20- to 50-million annual victims are vulnerable road users, among them many children and teenagers. We therefore believe it is essential to continue our efforts to increase awareness of the risks on the roads. By developing an interactive game inspired by the Safety and Mobility for All program, Renault is counting on new technologies and fun approaches to reach large numbers of young people so they can play an active role in their own safety," said Claire Martin, Vice-President, Corporate Social Responsibility, Renault.


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