June 19, 2014

Harley-Davidson reveals its first electric motorcycle 'Project LiveWire'

Innovation, meet heritage. Today, Harley-Davidson reveals Project LiveWire – the first Harley-Davidson electric motorcycle.

In keeping with the company's customer-led product development approach, starting next week select consumers across the country will be able
to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson's first-ever electric motorcycle.

While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

"America at its best has always been about reinvention," said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. "And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history."

Spurred by this heritage, the Project LiveWire experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don't yet ride will have the opportunity to feel the power of Project LiveWire through Jump start - a simulated riding experience.

A 2014 US tour - kicking off with a journey down Route 66 - will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire experience will continue in the US and expand into Canada and Europe.

This exciting new ride blends the company's styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel.

"Project LiveWire is more like the first electric guitar - not an electric car," said Mark-Hans Richer, Senior Vice-President and Chief Marketing Officer, Harley-Davidson Motor Company. "It's an expression of individuality and iconic style that just happens to be electric.Project LiveWire is a bold statement for us as a company and a brand."

The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.

Find more pictures:
https://www.facebook.com/wheelsology/photos_albums


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