July 02, 2014

Castrol launches new engine oil to protect engines from stop-start driving

Castrol has launched an innovative solution to an everyday city driving problem - Castrol Magnatec Stop-Start - a new engine oil which protects cars from engine wear caused by stop-start city driving.

Intelligent molecules in Castrol Magnatec Stop-Start
cling to critical engine parts and form a self-healing layer of protection. Even if molecules are removed in the process of fighting wear, others rush in to restore the protective layer. Critical engine components are protected at each stage of stop-start driving, from the very first start, to the very last stop, and every stop-start in between.

"Not many people know that stop-start driving can result in additional engine wear. At Castrol, we have spent thousands of hours in the laboratory and in partnership with one of the world's greatest universities, developing an engine oil that specifically protects engine parts against the wear of stop-start driving," said Soma Ghosh, VP - Marketing, Castrol India.

Milind Vaidya, India Technology Manager, added, "We have developed Castrol Magnatec Stop-Start in response to a genuine issue on thousands of roads across the globe. Data from the Castrol Magnatec Stop-Start Index, powered by TomTom shows that on an average, drivers stop and start their cars over 18,000 times a year. India's traffic congestion in main urban areas is something that is experienced daily, with stop-start driving a feature of people's everyday commute. Castrol Magnatec Stop-Start is the ideal lubricant to provide the right protection for car engines in these conditions."


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