August 11, 2014

BMW Group records best worldwide sales ever in July '14

Sales of BMW Group vehicles achieved a new high for the month of July with a total of 163,959 vehicles delivered worldwide, an increase of 7.6 per cent over the same month last year (previous year 152,351). Global sales for the year-to-date are also the best ever with 1,184,170
vehicles delivered to customers in the first seven months of the year (previous year 1,106,852/+7 per cent).

"We are pleased to see the excellent sales results of the first half-year continuing into July," said Ian Robertson, Member of the Board of Management BMW AG, Sales & Marketing BMW. "Our focus is on ensuring our sales remain balanced worldwide and we are confident that our strong vehicle line-up will enable us to achieve this. The success of our new vehicles such as the BMW X4, which went on sale in July, demonstrates that we are providing our customers with what they want."

"We are confident that our positive sales momentum will continue, ensuring we will sell more than two million cars this year with a clear focus on profitable growth."

Global sales of BMW brand vehicles rose 8.4 per cent to 139,399 units in July (previous year 128,596), bringing the year-to-date total to 1,025,747 - it's the first time the brand has sold over-a-million vehicles this early in the year (previous year 932,823/+10 per cent). Many model segments show steady rates of growth. Deliveries of the top-selling BMW 3-series rose to 271,720 in the year-to-date (previous year 255,745/+6.2 per cent) and the newly introduced BMW 4-series posted sales of 57,524 units in the same period. Sales of the BMW 5-series rose by 7.4 per cent in the first seven months of the year, with a total of 223,587 cars delivered (previous year 208,093). Sales of the X family continue to grow - July saw the first customer deliveries of the all-new BMW X4 and a total of 1,296 were sold in its first month with customer demand for the vehicle high. The spectacular growth in sales of the BMW X5 continues with sales in the year-to-date climbing 31.4 per cent to 79,537 (previous year 60,544).

One year after the international premiere of the all-electric BMW i3, sales of the megacity vehicle rose to 6,620 in the year-to-date.

Mini sales figures are above last year's level, making it the brand’s best July ever. A total of 24,259 vehicles were delivered to customers worldwide (previous year 23,515/+3.2 per cent) and this positive trend is expected to continue in the second half of the year. Sales of the new third-generation Mini Hatch, the brand's core model, are up 22.3 per cent compared to the same month last year with a total of 11,970 delivered in July (previous year 9,785). In the year-to-date, a total of 156,154 Minis were sold (previous year 172,314/-9.4 per cent).

BMW Motorrad achieved the best July result to date, with 11,661 motorcycles and maxi-scooters delivered (previous year 11,241/+3.7 per cent). Year-to-date, 82,639 vehicles were sold, a solid growth of 8.5 per cent over the same period last year (76,182).

 In Asia, the company delivered 373,594 BMW and Mini brand vehicles in the first seven months of the year, an increase of 17.2 per cent compared to July last year (previous year 318,821). Strong double-digit growth continues to be recorded in mainland China, where sales for the year-to-date are up 21.8 per cent to a total of 261,919 vehicles (previous year 214,994). Another market in the region showing particularly strong growth is South Korea, where deliveries for the same period totalled 25,736 vehicles (previous year 22,053/+16.7 per cent).

Sales of BMW and Mini vehicles continued to grow steadily in the Americas. Year-to-date, the region posted a sales plus of 3.6 per cent with a total of 259,658 vehicles delivered (previous year 250,517). In the USA, sales for the first seven months of the year totalled 213,754 vehicles, an increase of 5.4 per cent on the same period in 2013 (previous year 202,780).

In Europe, BMW Group sales grew 2.8 per cent since the beginning of the year, with 513,707 BMW and Mini vehicles delivered to customers (previous year 499,902). July saw solid growth in Great Britain - the company's fourth largest market - where sales increased 9.3 per cent (12,920/previous year 11,825). Year-to-date, sales increased 2.5 per cent to a total of 111,261 vehicles (previous year 108,578). The home market in Germany grew strongly in July, where registrations of BMW and Mini vehicles increased 8.7 per cent to 23,646 vehicles.


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