September 01, 2014

Joaquin Serra is the new Director of Quality at Seat

Joaquin Serra (Les Planes d'Hostoles, Spain, 1959) is the new Director of Quality at Seat Serra will report directly to the company's Chairman, Jurgen Stackmann, and replaces Frank Schreier who has been named Director of Quality at Skoda.

Serra has a degree in Industrial
Engineering specialising in Electrics and Electronics from ETSEIB (School of Industrial Engineering of Barcelona) and an MBA from ESADE. He joined SEAT in 1986 as the engineer in charge of Electrical Parts Quality, and in 1991 took part as Head of Supplier Parts Quality in the commissioning of the new factory in Martorell which opened in 1993. In 1994 he took over Assembly and Engines Quality before returning in 2000 to Supplier Parts Quality. Shortly afterwards he also assumed the leadership of the company’s central laboratory. In 2009 Serra moved to Volkswagen Mexico to take up the same position at the factory in Puebla - which produces the second largest number of cars in the Volkswagen Group after Wolfsburg - and in 2011 became Director of Quality at the Mexican plant.


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