September 19, 2014

New top-end Cadillac to be built in Detroit in 2015

Cadillac announced it will elevate its growing portfolio with a new, top-end, high-technology car. The as-yet unnamed Cadillac will go into production in the fourth quarter of 2015 at the Detroit-Hamtramck assembly plant.

The addition of this new Cadillac is part
of a previously announced US$ 384-million investment in the facility on Detroit's east side. Tools and equipment unique to the Cadillac model were installed recently.

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars," said Cadillac President Johan de Nysschen. "Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture."

"In addition to new technology in the car itself, we are instituting innovative manufacturing techniques to assemble it with the precision deserving of a luxury make."

Positioned above CTS and XTS product lines, the new top-of-the-line Cadillac adds to rather than replaces any model in the portfolio. The model name will be announced soon. It will make its public debut in the first half of next year.


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