October 23, 2014

Mazda partners with SXSW Festival as official automobile sponsor

Mazda North American Operations (MNAO) announced a three-year partnership with the South by Southwest (SXSW) Music, Film, and Interactive Conferences and Festivals serving as the official automobile sponsor.

Mazda is the official automobile of SXSW
Music, Film and Interactive through SXSW 2017. The 2015 SXSW Festival will take place in Austin, Texas from March 13-22, 2015.

"After spending time at last year's SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to expand upon our presence moving forward," said Russell Wager, VP - Marketing, MNAO. "Music, Film and technology are passion points for Mazda customers and our official partnership with the festival will allow us to connect with them on a deeper level, in one of the most forward-thinking environments around."


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