May 19, 2015

Ford Warriors in Pink launches initiative to help those living with breast cancer

Ford Motor Company, through its Warriors in Pink campaign, launched The Good Day Project - a powerful call to action to bring more good days to those living with breast cancer.

For more than two decades, Ford Warriors in Pink has been committed to the fight and continues
to inspire women to be proactive about their breast health. The Good Day Project takes the program a step further - encouraging people to step up and help those who are battling the disease.

"Most breast cancer patients characterize their days by 'good days' and 'bad days'," said Tracy Magee, Ford Warriors in Pink Brand Manager. "While many people want to help, most are unsure of the best way to show their support. We want to change this."

"Warriors in Pink is about driving awareness, and about motivating people to help in the battle against breast cancer," added Magee. "With The Good Day Project, we hope to empower people to take real action and help provide more good days to those living with the disease."

At the heart of the project are partnerships with Meal Train and Lyft to provide support services and resources that benefit those dealing with breast cancer and help make their day-to-day life easier.

The nationwide partnership with Meal Train - an online platform for organizing family and friends to bring meals to loved ones fighting breast cancer – allows users to gain free access to the premium service Meal Train Plus. The service not only helps organize meal deliveries, but other household needs such as errand services and childcare.

"We are thrilled to be joining forces with Ford Warriors in Pink to simplify the giving process," said Michael Laramee, co-Founder, Meal Train. "Our goal is to give users practical solutions that help provide the services they need on the days that are most helpful. Through this partnership, we hope to inspire more people to join the fight and grant small acts of kindness that lessen the burden for those living with the disease."

Alongside the support services made available through Meal Train, Warriors in Pink will work with Lyft to offer rides to and from appointments for select patients undergoing treatment. The ride-sharing service will be made available starting in June, and will roll out across 17 cities through select treatment centers.

"Reliable transportation to and from treatment is a common challenge for patients," said Kira Wampler, Chief Marketing Officer, Lyft. "We are honored to be partnering with Ford Warriors in Pink to bring a dependable option to the many women seeking treatment this year."

"Together with Ford and Meal Train, we'll help bring awareness to the small things people can do to support women fighting this disease," added Wampler. "In the coming days, we'll share details on how to donate a free Lyft ride to a patient in need - simply by showing your support."


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