May 07, 2015

Mercedes-Benz sold 148,072 vehicles globally in April, +11.3 per cent

Mercedes-Benz posted a new opening record for the second quarter in April. Overall, 148,072 customers picked up their new Mercedes-Benz (+11.3 per cent).

"We began the second quarter with double-digit sales growth," said Ola Kallenius, Member
of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales.

In Europe, 251,268 vehicles have been handed over to customers since the beginning of the year (+12 per cent), of which 83,339 models went to Germany (+3.6 per cent). In Great Britain, 50,196 customers opted for a Mercedes-Benz in the first four months of the year (+19.1 per cent) - more than ever before. Since the beginning of the year, demand increased particularly strong in Spain (+33.4 per cent), Portugal (+32.5 per cent), Sweden (+19.7 per cent), and Belgium (+15.7 per cent).

In the NAFTA region, Mercedes-Benz posted sales records in all three countries in April. In the USA, 29,188 vehicles were sold (+12.8 per cent). Mercedes-Benz achieved the market leadership among the premium manufacturers in the USA and Canada in April. Canada saw a sales increase of 28.6 per cent, and Mexico posted growth of 29.7 per cent. Overall, 33,668 customers were happy to receive their new Mercedes-Benz in the countries of the NAFTA region (+14.6 per cent).

A sales record was also posted in the Asia-Pacific region with 45,034 vehicles sold in April (+23.3 per cent). In China, where the local production of the GLA started last month, 27,069 customers opted for a Mercedes-Benz. The record could be achieved due to a sales increase of 20.6 per cent compared to the same month of the previous year. In Japan (+37.5 per cent) and Australia (+16.2 per cent), Mercedes-Benz is the market leader among the premium manufacturers in April. In the emerging market of India, a new sales record was posted for the third consecutive time. There, Mercedes-Benz started into the second quarter with a sales increase of 49.1 per cent.

In April, sales of the C-class remained at the same high level as in the previous months: Sales rose by 53.8 per cent to 32,809 units of the C-class Saloon and Estate. Thus, the two models are the top sellers of the month.

The best-selling luxury saloon in the world, the S-class, achieved a new sales record in April with 8,736 units sold (+6.4 per cent).

In April, the majority of smart fortwo and smart forfour went to customers in Germany and Italy, where sales increased by more than 50 per cent. Worldwide 10,949 smart models were sold. Thus, 30.5 per cent more city runabouts were handed over to customers in April than in the same month of the previous year.


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