June 29, 2015

Hyundai showcases the global SUV 'Creta'

Hyundai Motor India Ltd (HMIL) unveiled stylish, powerful and dynamic SUV - 'Creta'.

The Creta marks Hyundai's entry in growing SUV segment with strong product offering boosting Hyundai's product line up to a robust 10 product portfolio. Hyundai is set to redefine the
SUV segment with its globally acclaimed & much appreciated 'Fluidic Sculpture 2.0' design, superior driving dynamics, high end safety features along with robust body structure, multiple powertrain options & engineering excellence that has gone into making of Creta.

"The Creta is the most awaited and aspirational SUV of the year and would be a revolutionary product in the Hyundai portfolio. The global SUV Creta will herald a new chapter in Hyundai's success story and will set a new benchmark in the SUV segment with unmatched capabilities," said B.S. Seo, MD & CEO, HMIL.

The body shell of Creta has been designed and developed with advanced engineering techniques and usage of high quality material like ultra-high tensile steel so as to ensure best in class body rigidity, structural strength and crash performance.

The 'Hive Structure' of Creta offers a robust yet lightweight body structure with strong dynamics and enhanced safety. The body shell of Creta scores high on overall strength and rigidity and is set to be a new benchmark for this segment.

The Creta features a revolutionary ultra-high tensile steel body structure that enables the SUV to significantly enhance both performance and efficiency. The robust SUV benefits protection in all directions from the 'Ring-Shaped Frames'. Each pillar, including the centre pillar, body side frames and bottom are positioned in a ring-like layout, all connected to form a protective shell. The ring-structure frame design realises a significant increase in body stiffness, which contributes to more precise handling while maintaining excellent ride quality. This enhances safety and protection by adding strength, rigidity and durability.

The Creta has outstanding NVH characteristics by the use of enhanced sound absorption materials and improved engineering design of engine, transmission and body structural parts. Multiple measures have been taken to contain NVH to barely perceptible trace levels like higher thickness of dash panel, anti-vibration pads on floor panel, optimization of central floor tunnel area rigidity etc.

Creta design follows a premium look, based on Hyundai Motor's evolved design philosophy. Fluidic Sculpture 2.0 Design philosophy carries forward the highly acclaimed Fluidic design theme in a more refined manner thus lending a Modern & Premium touch.

It stands for futuristic and unique design expression, yet it remains uncompromised on comfort and strength. An SUV with a unique and innovative form, Creta represents a complete package of style and performance.

Creta is equipped with the most powerful yet efficient powertrain and is available with a choice of petrol 1.6 Dual VTVT and U2 1.4 CRDi & U2 1.6 CRDi VGT diesel engines. The engines have been tuned for best performance and high fuel efficiency.

The 6-speed Manual and Automatic transmission (in 1.6 CRDi VGT) offer the customers blend of high performance & enhanced driving pleasure.


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