Cross Roads Subaru scoops brace of accolades at Automotive Management (AM) awards

Multi-award-winning Subaru dealership, Cross Roads, has picked up another two automotive retailing industry prizes to add to its already overloaded trophy cabinet.

Warwickshire-based Cross Roads scooped the ‘Best Dealership’ and ‘Best Training
Programme’ accolades at the annual Automotive Management awards – one of the most important events in the motor industry calendar – held at Birmingham’s ICC and attended by over 1,000 leading figures from the world of car manufacture and retail.

Subaru UK’s industry leading Kaizen training programme was adopted, with the Cross Roads team being recognised for employing best-practice standards resulting in outstanding performance across all areas of the business.

The bespoke Cross Roads’ Subaru staff training programme was also recognised for its exemplary coaching, leadership and on-the-job training.  As with its award wins in previous years, the Cross Roads team saw off strong competition from many of the UK’s largest dealership groups.

Cross Roads’ Dealer Principal, Jon Mathers, commented, “During 2011 we employed Subaru’s Kaizen approach to staff development which resulted in small and effective continual improvements which has helped Cross Roads achieve the highest possible customer service score at 91 per cent. Cross Roads’ long-standing ethos of customer first and using the best staff development programme in the industry has been truly recognised with these latest awards.”

“Once again, Cross Roads Subaru has shown it has what it takes to compete with the biggest and best dealer groups in the country. This is a dealership that always puts the customer first, and is a shining example of the high standards of service for which Subaru’s UK dealer network is renowned,” added Marketing Director of Subaru UK, Kenyon Neads.

Posted in: Award,Subaru