April 26, 2012

Tata Technologies displays eMO EV in Detroit at SAE 2012 World Congress

Tata Technologies, a leading global provider of engineering services and product development IT, displayed its electric MObility (eMO) engineering study EV at the SAE 2012 World Congress in Detroit. eMO made its world debut at the North American International Auto
Show (NAIAS), in Detroit, in January 2012. Tata Technologies also will demonstrate the innovative application of software tools that supported the creation of eMO.

"The eMO project symbolises the coming of age of Indian automotive engineering," said Warren Harris, Tata Technologies President and Global COO said at its NAIAS debut. "It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company."

Harris noted that the unique strength of Tata Technologies is the organisation's global reach. "Because we are India-based, Tata Technologies is intimately familiar with developing markets. Additionally, our experience and presence in Europe and North America means we also have an understanding of developed markets; a combination that provides a competitive advantage to our clients," he said.

Tata Technologies' Vehicle Programs & Development (VPD) Group, with more than 300 engineers operating from its four automotive engineering centers of excellence worldwide – Pune (India), Detroit, Coventry (UK), and Stuttgart (Germany) – had the responsibility of developing eMO. The vehicle is an internal engineering study that highlights both the Tata Technologies dedication to environmental responsibility and sustainability, and showcases the company's global experience, knowledge, capacity and innovation capabilities.

"This next decade will see an ever-increasing demand for more efficient and accelerated product development that also will need to incorporate more new technology than the auto industry has seen in 30 years," said Kevin Fisher, President – VPD Group. "We are positioned to set the pace in automotive product development and technological innovation."

The eMO architecture emphasizes 'right size' personal urban transportation by minimising its exterior footprint and maximising interior space; including seating for four adults.

As a ground-up EV study, eMO also incorporates design advantages over an internal combustion engine vehicle like smoother aerodynamic surfaces and shorter overhangs. With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. To reduce the overall carbon footprint of the manufacturing, assembly and other associated processes, Tata Technologies eliminated the traditional body shop and paint process, and utilizes many green product materials in eMO.

The business case underpinning the eMO project sets the MSRP at the disruptive price point of $20,000, before federal tax incentives or rebates.

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