Mahindra launches Alfa Plus, a longer deck variant of its 3-Wheeler Alfa Load Carrier

Mahindra & Mahindra Ltd. (M&M Ltd.) announced the launch of the Alfa Plus, a longer deck variant of its 3-Wheeler Alfa Load carrier. Developed to enhance the value proposition for its customers, Alfa Plus has been designed for intra-city load transport, especially suited
for the Captive segments like the distributors of mineral water, gas cylinders and consumer goods. It is equipped with class leading features - be it a longer wheelbase or an ergonomically designed, comfortable and spacious cabin while having a powerful engine and excellent mileage too. 

With the longest cargo box in its class, the Alfa Plus offers a 20 per cent increase in carriage of load volume in every trip, thereby increasing earnings for its customers. While a bigger wheelbase adds to the vehicle’s stability thereby offering a smoother ride and increased safety, the ergonomically designed spacious cabin offers a fatigue free long distance drive. What’s more is that the Alfa Plus comes with a robust transmission, having improved the gear box life by upto 20 per cent, more power with an increase in engine torque by 8 per cent and an increase in clutch life by 50 per cent. Further, with the tagline ‘Bade Fayde ke liye Bada Alfa’, the Alfa Plus offers to its customers a higher load carrying ability as well as lower operating costs. This product will roll out from M&M’s plants at Haridwar and  Zaheerabad.

Speaking on the launch of the Alfa Plus, Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, “With the launch of the Alfa Plus we have significantly enhanced the value proposition for our customers and hence strengthened our 3-Wheeler load product portfolio. This product is specially designed to cater to the needs of captive segment businessmen and traders and will make transportation of voluminous cargo easier."

Posted in: 3-Wheeler Alfa Load,Alfa Plus,India,Mahindra,Mahindra and Mahindra,New Launch,Three-Wheeler,Vivek Nayer