November 20, 2012

BMW Group takes top prize at the 2012 Corporate Entrepreneur Awards for premium car-sharing joint-venture DriveNow

DriveNow, the premium car-sharing joint-venture by BMW Group and Sixt AG, was acknowledged as the best new corporate venture at the 2012 Corporate Entrepreneur Awards by Market Gravity and Wired Magazine.

More than 200 business leaders and entrepreneurs gathered
at the Design Museum in London to celebrate the individuals and organisations that are transforming the business landscape and delivering breakthrough growth in large businesses through innovative ventures, reinventions and a forward-thinking culture.

The judges were especially impressed by the way BMW Group is challenging the traditional vehicle ownership model and by its willingness to trial other models. This was viewed as outstanding in an industry that is notoriously competitive. "We are aiming to become the leading provider of both premium vehicles and premium services for personal mobility," says Dr. Bernhard Blaettel from BMW Group. "Our goal is to get our customers to their destinations faster, more reliably and in greater comfort. DriveNow stands only at the beginning of many innovations we will be launching under BMW i."

"It's incredible to see the calibre of innovation happening across Europe. Market Gravity was founded and exists to help corporate entrepreneurs in their game-changing business efforts, so it's exciting to be able to honour their work. It takes an entrepreneurial mindset and real determination to grow new businesses from within, and success provides jobs and prosperity in Europe and beyond," said Phil Clarke, Partner at Market Gravity.


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