November 06, 2012

Jeep to sponsor the European tour of the The North Face Speaker Series

Jeep, the legendary American brand and leader of the off-road sector, is sponsoring the The North Face Speaker Series for the second year in a row, the exclusive European tour featuring some of the stars of the extreme sports world, set to take place from November
5-20 and stopping off in five European cities - Milan, Barcelona, Munich, Paris and London.

At each date, the Jeep Wrangler Mountain, the special edition Jeep designed to tackle the most challenging off-road routes, will take pride of place, thanks to its privileged position, as well as starring alongside the athletes in the filmed accounts of their extreme experiences on some of the world's highest peaks.

By sponsoring the Speaker Series, Jeep is further strengthening its links with the extreme sports world and confirming the ability to travel anywhere and to undertake any journey which characterises the iconic Jeep Wrangler. The athletes of the The North Face team perfectly express the values of freedom, adventure, authenticity, passion and uniqueness which are part of Jeep's DNA. Freedom as a state of mind and determination to follow one's instincts with the confidence of being able to take on any challenge by relying on its great capabilities. Adventure as a vocation. Authenticity because Jeep is the 'original' brand, the first to have explored the outdoors, to become its undisputed leader and to have turned driving experience into an extraordinary event. Passion as an impulse to live out one's own individuality in a powerful and distinctive way. Uniqueness or knowing how to stand out in the crowd thanks to absolutely unmistakable characteristics.

After the first stop on November 5 in Milan, The North Face Speaker Series 2012 will continue up until November 20 with the following appointments:
November 8 - Barcelona
November 13 - Munich
November 15 - Paris
November 20 - London


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