December 21, 2012

BMW Brand Management under new leadership

Steven F. Althaus will become the new Director Brand Management BMW and Marketing Services BMW Group. The 44-year-old will assume his new position in Munich in January 2013. Althaus holds a Doctorate in Business Administration and was most recently Chairman and CEO of
the communications agency Publicis Germany and Austria. His previous roles include Head of Global Brand Management and Strategic Partnerships at Allianz SE.

"We are delighted to gain an experienced manager like Steven Althaus, who is acknowledged as an expert in the communications sector," commented Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW.

In his new role, Althaus's responsibilities will include brand management, strategy and global marketing communications for the BMW brand and for the BMW i sub-brand.


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