January 07, 2013

BMW Group reports record sales to remain UK's number one premium car company

In 2012, BMW Group in the UK achieved its best ever sales result and confirmed its position as the number one premium car company in the UK. In total, 178,854 BMW and Mini vehicles were registered, an increase of 7.23 per cent over 2012 against a market which
has seen overall sales rise by 5.32 per cent. The BMW brand accounted for 127,530 sales, an increase of 9.33 per cent compared to 2011 and nearly 6,000 vehicles more than its previous UK sales record in 2007. Mini sold 51,324 vehicles, its best annual sales performance since the vehicle's UK launch in July 2001, representing a 2.51 per cent increase over 2011.

BMW Group market share increased to a record 8.75 per cent of the total UK car market in 2012 (BMW 6.24 per cent and Mini 2.51 per cent) bolstered by the introduction of the new BMW 3-series Saloon and Touring and the newly-launched Mini Coupe and Roadster models. This means that one in 11 of all new cars sold in the UK last year was a BMW Group product.

"BMW has not only secured its position as the UK's top premium brand in 2012 but has also recorded its highest ever sales result and market share in the UK. We have seen strong sales growth from BMW Group in the UK this year with growth driven by particularly strong demand for the new BMW 3-series Saloon and Touring models. The latest X3 and X1 ranges have also played an important part," said Tim Abbott, Managing Director of BMW Group UK.

"Mini has also achieved record UK sales thanks to strong performances from all models including the Mini Coupe and Mini Roadster. The combination of Mini's unique brand image and the expanding product portfolio continues to attract new customers."

"These results are testament to the strong partnership we have with our UK dealer network with BMW and Mini dealers investing over £60-million in modern, customer-friendly retail facilities during 2012."

"Although the 2013 economic outlook is challenging, we remain cautiously optimistic," Abbott further added.


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