February 06, 2013

Europcar partnerships with BMW brings power, efficiency and style to Prestige fleet

Europcar is bringing its customers the ultimate choice in luxury with the addition of BMW to the Prestige fleet for the very first time.

Answering the demand from its customers, the Prestige by Europcar fleet has introduced a number of models from the BMW 3- and
5-series range. And ensuring that customers can enjoy a world-class driving experience, the vehicles on the Prestige fleet come with a number of options over and above the standard vehicle specification. The new BMWs are available to book now for collection in February.

"BMW stands for engineering perfection, elegance and class, so we are really excited to be adding these vehicles to the Prestige fleet," said Ken McCall, Managing Director, Europcar UK Group. "Whether it's impressing clients on a business trip or turning heads at a special event, driving a BMW makes travelling a pleasure rather than a chore."

The 3-series Saloon in automatic guise includes the state-of-the-art BMW EfficientDynamics technology, as well as BMW media and interior comfort packages, leather upholstery, parking sensors and heated front seats. The 5-series Saloon in Sport automatic transmission also features the BMW media package, exterior folding mirrors and sun protection glass.

A number of 5-series M Sport Saloons with eight-speed automatic transmission are also being added to the fleet. With their dynamic design and contemporary sporty profile, the 5-series M Sport Saloon perfectly blends form and function. The introduction of these vehicles provides Europcar customers a wide range of choice from the prestigious BMW marque.

"Our new partnership with BMW ensures Europcar customers continue to gain access to some of the most desirable cars on the road today," added Ken McCall. "And available from our national network of locations, the Prestige by Europcar fleet takes the stress out of travel and adds that touch of luxury."


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