April 27, 2013

Nissan Leaf brings electric cars to SimCity

Nissan, in collaboration with Electronic Arts, is integrating the Nissan Leaf into the most recent edition of the popular city-building strategy game, SimCity. Players are able to create EV-friendly cities by driving Nissan Leaf all-electric
vehicles and installing up to five Nissan-branded charging stations throughout their cities free of charge.

With branded charging stations throughout the game, Leaf is the only electric vehicle currently in the game. As an incentive to develop charging infrastructure for EVs, buildings in a player's city will experience a one-time wave of 'happiness', a key reward mechanism in the game. Once the charging stations are installed, Leaf vehicles will begin populating the city, and players will be able to see the 'EV smiles' on their Sims' faces as they drive around town - similar to what real-life Leaf drivers experience when they get behind the wheel.

"Even virtual cities recognise that electric vehicles are the future of a sustainable mobile society, and Nissan is excited to start helping SimCity players make their cities more environmentally friendly by adding its zero-emission Nissan Leaf to the game," said Jon Brancheau, Vice-President, Marketing, Nissan North America, Inc. "Nissan remains committed to finding innovative ways to promote the development of EV infrastructure and to bringing practical, affordable electric vehicles to markets throughout the United States."


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