June 05, 2013

MMNA reports 79 per cent increase for Outlander Sport sales in May

Mitsubishi Motors North America (MMNA) reported the US-built Outlander Sport achieved a year-over-year sales increase of more than 79 per cent in May.

The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and
marks the ninth consecutive month of sales increases for the fuel-efficient CUV. Outlander Sport sales are up more than 48 per cent year-to-date.

"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."

"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.

Lancer sales were also up, more than 15 per cent for the month compared to the prior year and more than 43 per cent year-to-date.

Sales of Mitsubishi models currently in production were up more than 31 per cent compared to May 2012.  However due to discontinued models, total overall Mitsubishi sales were down 15 per cent.


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