May 06, 2015

Jeep announces a first-of-its-kind partnership with World Surf League

The Jeep brand and the World Surf League (WSL) has announced a first-of-its-kind partnership that will make the Jeep brand the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for
men and women. This fully integrated, multi-year partnership will see the global automotive company tap into the unparalleled adventure, competitive drama and athleticism of surfing's greatest stage.

"As the first-ever exclusive automotive partner of the WSL, this unique collaboration allows us to engage with a culture that embraces the very same philosophy, beliefs and attitude of the Jeep brand on a global platform," said Olivier Francois, Chief Marketing Officer, FCA - Global. "Together with the WSL, we are able to connect with an adventurous, athletic, influential and increasingly digital fan base of over 120-million through on-site beach activations and live online streaming of worldwide surfing events across countries including Brazil, Australia, France, China, Japan and the United States, making this the Jeep brand’s first truly authentic global partnership."

"This is a fantastic opportunity for the Jeep brand to partner with WSL, a global organization with similar values to ours - freedom, expression and creativity. This sport embodies the passion we have for breaking personal boundaries and making the most out of every day," said Mike Manley, President & CEO, Jeep Brand. "The World Surf League represents a community closely aligned to ours and I believe our partnership is a natural fit. I am very excited for the opportunity to be involved in the resurgence of an amazing sport."

WSL CEO Paul Speaker added, "The WSL is a sport built on the back of the pioneering, progressive and innovative spirit and it is this common DNA that we share with the iconic Jeep brand. Coming off a record-setting 2014, the sport of professional surfing has never been in a stronger position, in and out of the water. We are humbled and gratified that a brand with the unparalleled heritage and authenticity of Jeep shares our vision for the WSL."


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